What do they have in common?

What do Brian Williams and Hillary Clinton have in common?  Distill it down to one word, which shouldn't take too long.  

Embellishment.
Aggrandizement.
Promotion.
Inflation.
Misrepresentation.
Glorification.
Exaggeration.
Hyperbole.
Dishonesty.
Unethical.
Prevarication.
Duplicitous.
Mendacious.
Deceit.
Dishonorable.
Deceptive.
Insincere.

After looking at this list of words, it occurs that some may be a bit tough on Williams.